Direct Marketing

• Direct Mail
• Interactive
• E-mail
• E-newsletters
• Electronic surveys
• Customer Involvement Micro-sites
• DRTV

The tools of direct marketing are all about encouraging tangible interactions that bring the connection with the brand to life at key points in the customer's experience -- points which from the marketer's point of view form acquisition, stimulation, and retention campaigns. The online environment creates opportunities for on-going involvement and dialogue that sustain a relationship to the brand not easily matched or swayed by competition.

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