Dave Mortimer majored in applying information to business decision-making as Senior Vice President, Director of Marketing Planning and Research at Leo Burnett. Dave co-chaired the Strategy Review Committee on all accounts managed and was responsible for target identification, strategy development, and creative briefs. Dave was also a member of Burnett’s Creative Review Committee and has experience with all forms of copy research. He’s led teams in the development and measurement of promotional strategies and direct marketing relationship programs, and has unsurpassed experience with execution and analysis of a wide array of research issues and methods. With a portfolio crossing a side range of industries, clients and projects, from national brand planning to promotional traffic generation, Dave combines

a common-sense perspective with a customer orientation to solve problems creatively. Dave has an MA in Psychology from the University of Iowa and a BS from Michigan State University.